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WHY BEAUTYCOUNTER

Over the past few years I have been working on purging my home of products that contain harmful or questionable ingredients. It has been quite the undertaking. I have spent WAY too much time on the EWG website researching and discovering what to look out for before purchasing lotion, shampoo, household cleaners, etc.

I have paid particular attention to the products that I use on my body. Especially since my skin is incredibly sensitive and I have dealt with chronic eczema (on my face of all places!) for many years. Unfortunately the personal care industry doesn’t have much in the way of safety regulations when it comes to what can be put in our products. The US bans only 30 ingredients from use, and legislation has not been significantly changed since 1938!

In 2018 I came across Beautycounter. I have since transitioned most of my skincare and makeup to their products. They ban over 1,800 ingredients from their entire collection. Skincare safety is a fundamentally important issue and sadly it is often overlooked.

Later that year I decided to it up step and I enlisted to be a Beautycounter consultant. I want to help to educate people on the importance of safer beauty products. What we put in our bodies as well as what we put on our bodies plays a huge role in our overall health and well being.

If you want to learn more about what to look out for when making decisions about what to buy and what to avoid. I believe that the way you spend your dollar has the most influence if you want to make change. Support the things that are important to you.

THE MISSION

GET SAFER PRODUCTS INTO THE HANDS OF EVERYONE

Decades of studies indicate that serious health issues (including but not limited to asthma, cancer, and infertility) are on the rise and are due in some part to our ongoing exposure to toxic chemicals—whether it’s in the shower, on our commute, while we eat lunch at a local restaurant, or when we clean our kitchens at home.

There are more than 80,000 chemicals on the market today. Many don’t have any safety data. This is particularly true of those used in the skin care and beauty industry.

What’s worse is that the Food and Drug Administration (the agency that regulates cosmetics in the United States) does not have the authority to remove harmful ingredients from the products we put on our bodies and on our kids’ bodies every single day, day after day.

WHAT WE MEAN BY CLEAN

We’re leading the charge for a safer future for all.

Since our first product launch in 2013, we’ve been creating the gold standard for safety in the personal-care industry. How? First, we omit 1,800+ questionable ingredients in our formulations that are currently used in the industry—we call this The Never List™. Instead, we use an ever-evolving toolbox of clean, more sustainable ingredients that have been screened by our safety and sustainability experts to create innovative formulas that deliver results—safely.

ADVOCATING FOR A CLEANER FUTURE

The U.S. has not passed a major federal law governing the cosmetics industry since 1938. (Ahem—that’s over 80 years.) The European Union has banned or restricted 1,400 INGREDIENTS from personal care products. The United States has banned or restricted only 30—and to us, that’s simply not good enough. Changing the beauty industry means more than simply making safer products. We are proud to be the leading company advocating for more health-protective legislation across North America.

Over the past six years, Beautycounter has worked with lawmakers on both sides of the aisle to ensure issues like ingredient review, labeling and recalls for products that cause harm are consumer safety priorities.

In addition, our Consultants host hundreds of District Meetings with Members of Congress advocating for updates to laws governing personal care products. Our collective voices are making a difference: more than 1,000 meetings, 10,000 calls and 100,000 emails later, more lawmakers than ever are placing cosmetics safety at the top of their legislative agendas.